Mode of action
Learn how we decoded new deodorant technology into a brand relevant mode of action.
THE CHALLENGE
Engaging Gen Z in the 'know-how' of the product? How to create a technology film that resonated with the brand and it's product while engaging the target audience with short attention span.
Watch video Here
Client
Axe, Global
Benefit
Odour protection, Fragrance, Smell good
Category
Deodorants, Body sprays
Services
THE CHALLENGE
Engaging gen Z in 'how product works'? How to create a technology film that resonates with brand, product while engaging target audiece with short attention span.
Watch video Here
Client
Axe, Global
Services
Benefit
Odour protection, Fragrance, Smell good
Category
Deodorants, Body sprays
INSIGHT
Natural product that works ? How to communicate and convince consumers on the power of neem extract based product and establish its superiority in germ kill.
OUTPUT
Natural product that works ? How to communicate and convince consumers on the power of neem extract based product and establish its superiority in germ kill.
THE RESULT
Natural product that works ? How to communicate and convince consumers on the power of neem extract based product and establish its superiority in germ kill.
OUTPUT
Natural product that works ? How to communicate and convince consumers on the power of neem extract based product and establish its superiority in germ kill.
THE RESULT
Natural product that works ? How to communicate and convince consumers on the power of neem extract based product and establish its superiority in germ kill.
